The CEO of TrueCold interviewed in VIA EMPRESA
TrueCold's cutting-edge cold chain monitoring platform, highlighted by VIA Empresa, transforms real-time data from any IoT sensor into actionable insights for logistics operations and product safety. The solution is vital for pharmaceutical companies and temperature-controlled operators, ensuring regulatory compliance and preventing loss of high-value goods.

TrueCold was recently highlighted by VIA Empresa for its cutting-edge approach to cold chain monitoring, showcasing how real-time data can be transformed into actionable insights that improve logistics operations and product safety. The article emphasizes how our software supports both pharmaceutical companies and temperature-controlled logistics operators by ensuring product integrity, reducing losses, and maintaining regulatory compliance.
Miguel Sirvent, CEO of TrueCold, explains:
"Our technology integrates seamlessly with any IoT sensor, acting as a translator that standardizes data from different devices. This allows operators to detect anomalies in real time, monitor temperature deviations, and take immediate action to prevent damage to valuable products."
While TrueCold’s solutions are versatile and applicable across industries, the VIA Empresa article highlights the software’s particular value in the pharmaceutical sector. High-value products and strict regulatory requirements demand precise monitoring, and TrueCold provides detailed insights, such as the exact duration a product is outside its ideal temperature range—a metric highly prized by pharmaceutical clients.
The article also notes TrueCold’s ongoing pilot with a top-5 Belgian pharmaceutical company, demonstrating the company’s international reach and commitment to global logistics excellence. Sirvent comments:
"This pilot validates our ambition to provide reliable, real-time monitoring solutions for the pharmaceutical industry worldwide."
Being part of the Logistics 4.0 Incubator in Barcelona further strengthens TrueCold’s capabilities. The incubator provides access to a network of innovators, advanced supply chain technologies, and collaborative opportunities, allowing TrueCold to continuously enhance its solutions and stay at the forefront of logistics innovation.
TrueCold’s platform goes beyond simple monitoring. By providing real-time alerts, automated thermal quality checks, and comprehensive route tracking, the software optimizes operational efficiency, reduces manual data processing, and ensures compliance with stringent industry standards.
"Our goal is to place actionable data at the center of logistics decision-making," says Sirvent. "In a world where speed, accuracy, and compliance are critical, TrueCold enables logistics operators to anticipate issues, protect high-value goods, and deliver excellence consistently."
Read more about our mention in VIA Empresa here.
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